The Social Media Academy launch in PR Week

Our launch of The Social Media Academy featured in PR Week this week, complete with an oversized photo of our chief exec Graham Lee.

The Social Media Academy offers a range of training options to PR professionals – designed to demystify online PR and provide practical guidance on integrating social media into campaigns.

The range of training courses have been designed to plug the skills gap, which is still notable across the marketing and PR industry.

These include the following:

1. Introduction to social media

2. Introduction to social media – Finance

3. Introduction to social media – Healthcare

4. Effectively engaging with bloggers

5. Effectively engaging with Twitter users

6. Integrating social media into public affairs campaigns

7. Successful political campaigning in a digital world

8. Social media measurement & evaluation

9. New business development with social media

Graham Lee and James Fitzgerald will be leading on all training activity. Graham and James have extensive digital communications expertise, having been jointly behind onlinefire, one of the UK’s first online PR agencies, acquired by Eulogy!  in April 2008.