Leaders of the social media revolution

Our recent Social Media Insight 2009 report has been beginning to create quite a stir in the press. Marketing Week ran a dedicated piece last week entitled ‘Leaders of the social media revolution’ .

The feature focuses on challenge PRs and marketers face to identify the key influential users online and find ways of working with them in relevant ways to enhance brand synergy

Charts and stats from Social Media Insight 2009 are peppered throughout, highlighting the topics that are driving most interest within UK social media.

Additional comment is also provided by Bonin Bough, global director of social media at PepsiCo, Andres Sehr, global community manager at online music service Spotify, Trevor Johnson, head of market development for Europe at Facebook and Simon McDermott, chief executive of media analyst Attentio